Business systems you want to open.

Hi, I'm Anna.

I like making
things make sense.

I started Anari in 2017 out of necessity. A medical condition meant a “real” job wasn’t workable for me, so I had to find a different way to work. I’d managed restaurants and offices, and I took that experience into what I thought would be a small VA business. It grew into an agency with 15 team members and more than 50 clients. So much for keeping it small.

The business was profitable, but I wanted more control over my time and to be closer to the work itself. I shifted from managing the agency to working directly on systems and training, which is where I wanted to spend more of my time.

Along the way, I hired and trained more than 20 contractors and helped clients figure out how to work well with an assistant. That experience still shapes how I build things: I think about the people using a system, the instructions they’ll need, and what happens when someone has to take over.

Thinking through what people need from a system has also meant recognizing when the available tools don’t fit. I’ve run into that in my own business and in client work, and when I can’t find the thing we need, I build it. That might mean bringing information from several places into one useful view, giving a team a shared place to manage their work, or building a tool around a process that existing software doesn’t quite handle. I'm even in the process of building my own CRM/Project Management Platform! I like getting into how someone works and figuring out what would help them.

The starting point is what you need, whether that means setting up an existing tool or building something custom. I want the systems I build to look good and feel good to use, especially when you’re spending part of every day in them.